Infiniti — The Invisible Spectrum, 2025. Creative Direction · Film · Photography · Social Content
Developed the project from the ground up — concept, casting and production. Brought in a fashion photographer to introduce a new visual approach, shifting the aesthetic away from conventional automotive codes.
The all-new INFINITI QX80 redefines luxury with its innovative and thoughtful interior lighting design, a sense of extraordinary that defines a space uniquely and infinitely yours. This cutting-edge feature now includes available seasonal themes, where the ambient lighting harmonizes with the colors of each season, enhancing one’s driving experience year-round of which beautifully explores the changing colors and natural rhythm of the seasons. With this seasonal lighting themes, the INFINITI QX80 creates a new level of personalized luxury with a dynamic and immersive environment that creates a unique connection to nature and the driver’s emotions.
Agency: Publicis Japan· Photographer: Kizen Zhao· DOP: Kateb Habib · Steadicam: Alban Rassier· Editing: Prodigious
