MERCIER X ROULEUR MAGAZINE Film & Stills
A French brand born on the velodromes of Saint-Étienne, Mercier Cycles carries the spirit of competition and elegance. Once the choice of legendary racers in the golden age of cycling, Mercier bikes were instantly recognizable in their pink jerseys and fine craftsmanship. Today, they stand as a symbol of heritage meeting modern performance — where every ride carries the weight of history and the thrill of speed.
For this special collaboration with the renowned magazine Rouleur, we set out on a journey from the heart of Tokyo to Wada Pass — an escape that moves from striking modern architecture into dense forests, climbing toward a 17% elevation. A ride that becomes a passage through time.
Directed and produced by Pascal Viout / Photography: Pascal Viout / DOP: Futari Tokyo
