Infiniti — Moonshot, 2024 Creative Direction · Concept · Art Direction · Photography · Artist Collaboration
Original brief: NFT campaign. Reframed as a cinematic experience built around the idea of the impossible journey. Developed the concept end to end — including the logotype, direction, photography, and the selection of the collaborating artist. The project was selected by Publicis for Cannes Lions submission and produced as a full case study.
78.6% of the cars on the road are black, white, grey or silver. For the launch of the all-new QX60, INFINITI created the ‘Moonbow Blue,’ a unique pigment that changes color, based on how the light falls on it. Inspired by the Moonbow, a phenomenon that most will never experience in their lifetime. To celebrate the brand’s Japanese heritage and give people the opportunity to witness the elusive Moonbow, we collaborated with Ouchhh Studio, using the power of Astro-data to craft a truly immersive experience. Launched at Zama Studio on March 7, 2023, on a full moon night, this once-in-a-blue-moon experience exhibited 16 data sculptures in real-time with notations sourced from NASA, Earth Observatory, NOAA, Kaggle and other space research organizations. This experience continues to live across the INFINITI ecosystem of dealerships, exhibitions, retail spaces and online.
78.6% of the cars on the road are black, white, grey or silver. For the launch of the all-new QX60, INFINITI created the ‘Moonbow Blue,’ a unique pigment that changes color, based on how the light falls on it. Inspired by the Moonbow, a phenomenon that most will never experience in their lifetime. To celebrate the brand’s Japanese heritage and give people the opportunity to witness the elusive Moonbow, we collaborated with Ouchhh Studio, using the power of Astro-data to craft a truly immersive experience. Launched at Zama Studio on March 7, 2023, on a full moon night, this once-in-a-blue-moon experience exhibited 16 data sculptures in real-time with notations sourced from NASA, Earth Observatory, NOAA, Kaggle and other space research organizations. This experience continues to live across the INFINITI ecosystem of dealerships, exhibitions, retail spaces and online.
Launched on the night of the full moon, this one-of-a-kind experiment is a true testament to Infiniti ’s drive to continually push boundaries and create unique luxury experiences.
Agency: Publicis Japan · Production: Prodigious
Agency: Publicis Japan · Production: Prodigious
