The Makers — 2025. Creative Direction · Visual Identity · Narrative Direction
Every INFINITI is crafted like no other car in the industry. And if it takes meticulous work to bring every detail to life, a 30-second ad would never do justice to what makes an INFINITI one and only. More than a docuseries, THE MAKERS is an ode to Japan and the DNA of the brand. A series with global reach, it has been localized in Japanese, Chinese, French, Arabic, and Spanish. Its fourth season premiered this April, with plans to continue its successful run with additional seasons in the future.
A documentary series running over 4 seasons for Infiniti Japan. Joined from season 2 onwards — redefined the visual tone and narrative approach, shaping the series' creative identity through its final three seasons. 22 episodes, 6 million reach, 6 languages. Madstars 2024 Bronze — Film Craft and Art Direction.
Agency: Publicis Japan · Production: Studio Micotto · Director & DP: Eric Micotto
