Dilecta — Global Branding, 2021 Creative Direction · Brand Identity · Logo · Typography
Crafting a new vision of Dilecta’s legacy, born in 1913, Working directly with the owner, developed the full identity refresh from the ground up — logo, typography, visual language — balancing the brand's heritage with a contemporary positioning.
Created in 1913 in the commune of Blanc (Indre), DILECTA is reborn today in its region of origin, Centre-Val de Loire. The company is made up of a human-sized team of practicing, enthusiastic and experienced cyclists. It is characterized by local commitment, development, design and traditional artisanal manufacturing in small series of numbered and hand-made high-end frames and bicycles, a range of French and European technical clothing.
https://dilectacycles.com/
