DILECTA CYCLES GLOBAL BRANDING
Crafting a new vision of Dilecta’s legacy, born in 1913, we honor its original star-shaped identity while projecting it into the future through a custom font and logotype. The color codes, drawn from Dilecta’s history, further reinforce its enduring heritage celebrate its deep appartenance to cycling history.
Crafting a new vision of Dilecta’s legacy, born in 1913, we honor its original star-shaped identity while projecting it into the future through a custom font and logotype. The color codes, drawn from Dilecta’s history, further reinforce its enduring heritage celebrate its deep appartenance to cycling history.
Created in 1913 in the commune of Blanc (Indre), DILECTA is reborn today in its region of origin, Centre-Val de Loire. The company is made up of a human-sized team of practicing, enthusiastic and experienced cyclists. It is characterized by local commitment, development, design and traditional artisanal manufacturing in small series of numbered and hand-made high-end frames and bicycles, a range of French and European technical clothing.
https://dilectacycles.com/
